In The Bully Project the host helps bullied school kids attain bully-free lives. By placing a hidden camera in his or her rucksack, they record what the bullied youth has to put up with from day to day, realising the seriousness of the situation. The hosts then presents the evidence to the school leaders and fellow classmates, convincing them the situation needs to change. Everyone is shocked by what they see. No-one suspected it was this bad and all promise to end the bullying.
Local versions of The Bully Project are broadcast in Spain, Italy and Australia.